Screen Printing or Custom Embroidery – Which Method to Choose?

Promotional products custom printed with business logo and name can reach out to wider audience thereby increasing the reach of the product or service. Cufflinks, t-shirts, calendars, pen holders, bags and t-shirts are some of the common examples. Providing custom embroidered garments for the staff is also a sure shot way of branding your business. But how to get the logos or brand name printed on the apparel? You have two options – either you may opt for embroidery services or worldwide screen printing services (aka silk screen or serigraphy). How to make a choice? Each decoration method is different and each has its own set of benefits and drawbacks. As a business owner or marketer, your responsibility is to choose the right method that fits to your needs and fall within your means.

Embroidery, as we all know, is decorating a fabric using needle and thread. Images are reproduced on the fabric by stitching different colour threads. On the other hand, apparel screen printing uses mesh screens or stencils and ink to print the image on garments. A design is imposed on the screen and the ink is forced through the mesh, whereas the blank areas are coated with an impermeable substance.

Generally, there are three factors to consider when you are deciding what decoration method to use for the garments – appeal, cost and suitability.  When it comes to the look, West Coast embroidery is considered as a classier choice. Screen printed designs look like painted, but embroideries ends up being three dimensional and it pops up attention. Moreover, serigraphy can’t be used on rough surfaces as it may peel off. Custom embroidery services in Las Vegas and other localities are often priced on the basis of number of stitches used to create the design. In contrary, pricing of serigraphy is dependent on the number of apparels and number of colours in the design.

In summary, embroidery is the best choice to use on uniforms and for producing small quantities of promotional products whereas screen printing is ideal to use on t-shirts and for printing large quantities of promotional items. No matter whether you choose silk screen or embroidery service, make sure to choose a reliable company like Royal Pacific (royalpacificlv.com) to trust with your printing works.